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Kamis, 17 Oktober 2013

Frequent Marketing Blunders Deadly To Online Business Success

By Dennis Wilson


It is feasible that the percentages for IM business failures is very comparable if not higher than that for offline businesses. For many years I've read the same statistic that 80% of offline business owners fail within two years. There are too many reasons why businesses fail, and of course a large number of them will never be known.

Mistakes of all kinds, spread out all over the place, are perhaps the single greatest killer of online goals. There is so much bad information on the net about how to generate an income on the net. Nonetheless, when someone goes down in flames and they have failed, then that is enough for most people to cause them to quit.



It is easy to follow the mistaken perception that providing enough alternatives for people will certainly capture the greatest number of them in your marketing net. We all like having options, so it is an understandable feeling to want to provide them to potential customers. It can be difficult to speak in general terms, but we will say that when it comes to making conversions online - too many choices can be deadly. But in general, you do not want to offer a load of options - even one option can be too many. The simple cause is that, generally speaking, people are terrible when it comes to making a choice. Buying choices are very tough for a lot of, if not most, people to make. They can end up so indecisive that the very common outcome is nothing is bought!



If you can be correctly described as being, cheap, then that is okay but just make sure you do not assign that attitude to everybody else. What we are getting at is the mistaken assumption that all people want the most rock bottom selling price. It is common knowledge that prices for the same merchandise can range from very cheap to being quite a lot.

Products priced in the upper stratosphere have been on the market for a long time. If every person was cheap, all those companies could not have survived as long as they have. There are many reasons why some people prefer to spend on high quality items. If you have a good to high quality product or service, then understand how to properly market your products/services. What you'll need to do is learn how to position your product in your marketing material.

We all know about the thought of attitude that something is so amazing that everybody will want to buy it. We all have at one time or another. On the other hand, over the years there have been a few products that seemed to appeal to everybody.

In terms of every person on the planet buying something from one company; we do not think that has happened - yet. What you'll need to be careful about is when you have that thought it will make you lazy in your promotional efforts. It will be so easy for you to wander the path of unrealistic expectations once you have that frame of mind. It is delusional to consider any service/product will be well-received by everybody.




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