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Sabtu, 26 April 2014

Online Marketing Companies & Facebook's Removal Of Mobile Messaging

By Robbie Sutter


There are various social media channels to take into consideration and I am of the opinion that Facebook is one of the largest. In fact, most would say that it is the largest - period - especially when there are a number of mobile options to take into account as well. Even though the options in question might be great, is there a chance that there are going to be certain features which will be stripped away in the future? It seems like this is going to be the case, as online marketing companies might examine.

It was recently reported that Facebook was planning to remove the messaging function from its mobile app, which would mean that users would have to instead download the standalone Messenger app. Notifications of this change have made their way to those in Europe and I have no doubt that the notifications in question will be able to transition to other areas of the world as well. According to online marketing companies, It seems like this move has been made to draw more attention to the standalone Messenger app. If this was the case, then it's understandable, at the very least.

It goes without saying that a business should be able to stay on every customer's good graces, which is a point that online marketing companies would be able to agree with. It's important to keep in mind that the potential downloading of a new app could amount to clutter, which is a negative according to firms like fishbat. Is it possible that Facebook is making an attempt to actually force this change upon its users? If this is the case, it is perhaps the worst move that could be executed.

For example, do you recall the DRM debacle that came about with the Xbox One prior to its release? Everything from used games to DLC was discussed amongst the gaming masses and not a single shred of the news that Microsoft offered was taken as positive. After enough people aired their grievances on the matter, Microsoft pulled back on its DRM regulations. This crisis was averted, of course, but is it possible that Facebook can change matters to appease its users in a similar fashion?

Will Facebook pull back on this change, thereby making it seem as though it hadn't happened in the first place? It's hard to say, especially when this particular story is still so young at this point. With that said, though, a company should not take it upon itself to remove features for any reason whatsoever. To me, it goes against what consumers want and hopefully, in time, this news story will be looked at as one that can be considered as nothing but a blemish on the part of Facebook.




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