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Sabtu, 17 Mei 2014

Why Businesses Should Use Facebook Marketing

By Alex D White


When it comes to social media sites, there is no doubt that Facebook is the largest in the world. People have always used it primarily to meet and interact with friends. Businesses started seeing potential in the large number of users and started marketing on the platform in bid to get products in-front of the prospective customers. Although it is a fairly new strategy, it can allow businesses to derive numerous benefits.

Most marketing strategies would cost a lot of money; Facebook offers a more economical option. This is especially ideal for small businesses that have limited marketing budgets. In addition, one can share basic information about their business such as name, address, contact details and brief description of products and services offered. You can also include your history and other aspects of your business that can create interest to current and prospective customers.

Engaging with your customers in two-way conversations is also beneficial. This improves your credibility and promotes your business by building relationships. Paying attention to what customers/followers have to say is crucial since their feedback can help your improve your products and services.

Many businesses have started being active on Facebook in a bid to tap this large market. A problem however arises when a page does not have many fans and followers despite the page having very good content. To solve this problem, one should buy targeted Facebook likes since this will increase significantly the number of likes. Buying likes has very many benefits to businesses.

More Fans literally translates to more popularity. Many people will rubbish of pages that do not have many likes since they think it is not interesting. However, many likes have an effect of making more people to the page. This will thus increase the popularity of your page along with the brand name.

Purchasing targeted fans makes your marketing fast and cost effective. Other forms of marketing will cost you a fortune and one cannot be certain it will succeed. However, one can be guaranteed that they will get real audiences without spending a lot. In addition, you do not have to wait long to get fans. Thus, one can get large audiences that are willing to spend on your products and services.

Reputation of a brand is also enhanced when you buy fans. Your sales are likely to increase when your popularity rises. This is because more people will be buying your products. One also does not need to spend on re advertising since many people will recommend friends and family to your page or website. Instant feedback from fans is also important to help you improve the quality of the brand.

Beating competition is one of the major concerns for a company. If your company has many more likes than your competition, it will affect their reputation negatively. Having more likes shows that people are happy with your products and services and hence people will prefer you to your competition. Thus investing a few dollars on Facebook likes can see one achieve various short and long-term benefits.




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