Google users can now use their Google accounts to log on to YouTube and upload videos. If you use Google Plus and YouTube for marketing purposes, you should know that it is possible to share YouTube videos with the members of a Google Plus Circle.
As an online marketer, it is important to build value for your products and your content. People will not subscribe to your newsletter or follow you on social media unless they see your content as valuable and interesting.
Making your video content exclusive is a way of making it more valuable in the eyes of your audience. If you share interesting videos with the members of a Circle, more clients will want to join this Circle and get access to the exclusive content. And this exactly what you would want as well.
This new features opens up a lot of possibilities and you will have to figure out the best way to integrate it into your marketing campaign. Ask yourself what kind of content would be perceived as valuable by the members of your Circles. Potential customers would for instance be interested in videos that demonstrate the products they are still hesitating about buying while existing customers would probably be more interested in learning about promotional offers that will help them save money on their next order.
Clients who do not have access to all your exclusive content yet will try getting access to this content because they perceive it as valuable. You could for instance reward clients for their purchases by placing them in Circles that have access to even more exclusive content such as better promotional offers or more details about new products. Your clients will be motivated to spend more in order to get access to more valuable content. You should take the time to explore the different features of Google Plus and YouTube. These platforms can be used together or independently to reach out to your audience. The important thing is to focus on methods that are relevant to the audience you are targeting.
Do you use Google Plus to connect with your audience? A new feature has been added that allows you to share your YouTube videos only with the members of a Circle. You can choose the set your video as restricted to a specific circle when you upload it to YouTube.
As an online marketer, it is important to build value for your products and your content. People will not subscribe to your newsletter or follow you on social media unless they see your content as valuable and interesting.
Making your video content exclusive is a way of making it more valuable in the eyes of your audience. If you share interesting videos with the members of a Circle, more clients will want to join this Circle and get access to the exclusive content. And this exactly what you would want as well.
This new features opens up a lot of possibilities and you will have to figure out the best way to integrate it into your marketing campaign. Ask yourself what kind of content would be perceived as valuable by the members of your Circles. Potential customers would for instance be interested in videos that demonstrate the products they are still hesitating about buying while existing customers would probably be more interested in learning about promotional offers that will help them save money on their next order.
Clients who do not have access to all your exclusive content yet will try getting access to this content because they perceive it as valuable. You could for instance reward clients for their purchases by placing them in Circles that have access to even more exclusive content such as better promotional offers or more details about new products. Your clients will be motivated to spend more in order to get access to more valuable content. You should take the time to explore the different features of Google Plus and YouTube. These platforms can be used together or independently to reach out to your audience. The important thing is to focus on methods that are relevant to the audience you are targeting.
Do you use Google Plus to connect with your audience? A new feature has been added that allows you to share your YouTube videos only with the members of a Circle. You can choose the set your video as restricted to a specific circle when you upload it to YouTube.
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