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Kamis, 26 September 2013

How Efforts At Strategic Insight Keeps Businesses Competitive

By Paulette Short


One of the greatest challenges facing all organizations and even individuals is to keep up with the fast pace of change. Without the ability to adapt businesses simply cannot hope to survive. New technology and changes in the operating environment demand constant reactions from organizations. It is vital to try and foresee the changes that will happen and to make plans to profit from such changes. This requires a great deal of strategic insight.

In this fast changing world businesses need to have policies and procedures in place that will deal with changes and that will enable the organization to take advantage of such changes. Strategies are broad plans that simply identify likely changes and that directs business units to adapt their methods and tactics. Strategies therefore focus upon macro issues rather than micro consequences of such changes.

It is not always possible to foresee changes. Yet it is important to remain focused upon trends and new ideas. Businesses need to have strategies on how exactly they plan to deal with change. It is especially important to evaluate the impact change will have on the products offered, the business model employed and the way in which the business is situated to serve its customer base.

The very purpose of strategic planning is to turn change into opportunity. This requires a close study of political developments, trends in the global markets, new technological advances and even social developments. The secret is to devise ways in which to take advantage of those developments rather than to react in a defensive manner. Change should be seen as an opportunity rather than a threat.

The one area in which larger businesses fail is to honestly identify their own strengths and weaknesses. It is often deemed unseemly to admit to weaknesses but unless they are listed and acknowledged it is impossible to do something about the matter. Naturally, such deliberations need to be confidential in order to prevent competitors to take advantage of weaknesses admitted and documented.

In order to take full advantage of costly strategic planning processes, businesses need to translate their strategies into plans. It is only natural that such plans will change because of the unpredictable nature of the external environment. However, business units need to translate strategies into action plans and those plans need to be communicated to the lowest level of the organization.

No business can hope to survive without a long term strategy. Developing such a strategy is a daunting task and requires a very high level of skill. Most corporate organizations employ highly talented teams to study their operating environments and to identify likely changes that will have an impact upon the business of the organization. Strategies also need constant updating to make provision for unforeseen developments.

Strategic insight is the product of careful studies of the trends in the various environments that affect every business, individual and organization. If a trend can be predicted, plans can be made to take advantage of those changes. Unanticipated changes can easily lead to disaster because the company will not be ready to react quickly enough.




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