Arsip Blog

Diberdayakan oleh Blogger.

Kamis, 08 Januari 2015

How To Promote Your Product With A High Converting Sales Letter

By Jashua Moses


There was a great deal of logic behind the decision Google made to purchase YouTube for over $1 billion. A number of people had a hard time figuring out why they would invest such a large amount of money in such a new company. Yet Google saw what no one else at the time did.



Every single second of every day, thousands and thousands of minutes worth of video are viewed. Depending on what kind of video you post, it has the potential of going viral. This can drive a substantial amount of traffic to your offers and websites.

But for a sales page, you need to create a not just viral video, but one that's motivating, making people want to buy. Here's an overview of the things you need to do in order to create a highly converting sales letter that will allow you to sell a greater number of products every day.

Creating The Best Sales Letter Video - The first step of the process is to understand the benefits of your product, and lay those out in the video itself. Although some people are interested in features, it's what the product will do for them that is the most exciting reason that video sells so well. Some do not like to read sales letters, especially long ones that are written, even those that are crafted by those that charge five figures for their services. Video can use imagery, sounds, and connect with sensory perception in a way that a sales letter simply cannot.

Some people don't enjoy reading sales letters, particularly long written ones, even if they have been created by high paid copywriters. Video has the advantage of being able to use sounds, imagery and connect with people using sensory perception in ways that a written sales letter just can't do. So when you are planning out the video for your sales letter, you want to have it emulate what is written on the sales page. To convey the information, make sure to use a professional speaker and have upbeat music playing in the background.

It does seem like a great deal of work, but it's not actually that difficult to do. You can use software like Camtasia, and that will help you create a professional video. If you can also manage to get a professional voiceover, it will greatly increase the amount of sales your product gets.




About the Author:



Tidak ada komentar:

Posting Komentar

Followers

Copyright 2012 AUTO BLOG | Designed By Kang Mis.