Getting your company name out there is not as easy as you may have thought when you started. You may have done a lot of things you think, correctly, have been done by every other business. This included newspaper advertising, radio and you looked at the bill for television and decided that was not for you. One thing you left out might have been a billboard truck Texas companies use to get into every ones face.
One of the issues of trying to get name recognition is that your target market has to see your name enough times that they think of you when they think about who to do business with. This can only happen if you take it to them. The advertising companies who do this offer a truck with a simple cab for the driver. On the back of the flat bed truck is a board similar to the ones you see along the highway.
The way the system works is quite easy to imagine. You have already seen at least one of these driving along the street. Most of them are static displays or an advertising message. Some of them have changing messages, electronically changing every few minutes. This makes sure that different things are displayed and all of them point back to you.
The advertising company that offers these may assign someone to do the driving. The firm will help you know where your target market probably is. This is based on their traditional advertising efforts with other businesses in the area.
Some firms offering these trucks will allow you to simply rent the truck, with board already attached and message running, so you or an employee can drive it around. The targeted market, suggested by the firm can be your guide or you go to other areas of the city or across the Lone Star State. A football game might be a good location, as an example.
Consideration of what each message should say can be left up to you because, after all, it is your name and your business. The advertising companies who have these units available are in the advertising business, after all is said and done, so they will have an account executive assigned to you. They will go over many options and analyze how this can combine with your other efforts.
One of the good things about that electronic, revolving message board is that several messages will be similar to the old Burma Shave Signs that start with a word, or two, and continue until the whole message has been displayed and read. It would end with your name, again, and a phone number, or a website address and maybe your street address in Dallas, TX.
If you do not advertise, no one can know what you do. If they do not see your name, often enough, they will not know they can do business with you. Occasionally, it is known that, if you do not take your name, and your advertisement, to them, on their own street, they will not see your name because they are not looking in those other places you advertise.
One of the issues of trying to get name recognition is that your target market has to see your name enough times that they think of you when they think about who to do business with. This can only happen if you take it to them. The advertising companies who do this offer a truck with a simple cab for the driver. On the back of the flat bed truck is a board similar to the ones you see along the highway.
The way the system works is quite easy to imagine. You have already seen at least one of these driving along the street. Most of them are static displays or an advertising message. Some of them have changing messages, electronically changing every few minutes. This makes sure that different things are displayed and all of them point back to you.
The advertising company that offers these may assign someone to do the driving. The firm will help you know where your target market probably is. This is based on their traditional advertising efforts with other businesses in the area.
Some firms offering these trucks will allow you to simply rent the truck, with board already attached and message running, so you or an employee can drive it around. The targeted market, suggested by the firm can be your guide or you go to other areas of the city or across the Lone Star State. A football game might be a good location, as an example.
Consideration of what each message should say can be left up to you because, after all, it is your name and your business. The advertising companies who have these units available are in the advertising business, after all is said and done, so they will have an account executive assigned to you. They will go over many options and analyze how this can combine with your other efforts.
One of the good things about that electronic, revolving message board is that several messages will be similar to the old Burma Shave Signs that start with a word, or two, and continue until the whole message has been displayed and read. It would end with your name, again, and a phone number, or a website address and maybe your street address in Dallas, TX.
If you do not advertise, no one can know what you do. If they do not see your name, often enough, they will not know they can do business with you. Occasionally, it is known that, if you do not take your name, and your advertisement, to them, on their own street, they will not see your name because they are not looking in those other places you advertise.
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