The idea of trailer graphics is tremendous when you are talking about simple yet effective advertising. These visuals can prove to be some of the most striking if they are done by some of the best authorities that can be imagined. That being said, what are some of the greatest marketing methods that have come about during the holiday seasons as we find ourselves well within it? This is something that should be taken into account, the idea of Lego included in one of the greatest of ways.
There was an article posted on the Drum which went into detail about a Lego commercial that aired for the sake of appealing to families. It was clear that the holidays were the focus and that there was added emphasis on the action to "bring fathers and sons together." Seeing as how Lego has always been more of a boy-centric brand, it's not hard to imagine why this approach was taken. From what I have seen, this measure was probably the best that could have been taken.
"Let's Build" was the name of the commercial was created by the Amsterdam-located We Are Pi. There was a strong emphasis on the idea of emotion, which probably goes without saying considering that this is more of a family commercial. Simply put, it showed a young boy playing with his father, the two of them engaged in the building of Lego blocks. It was effective for what it is and it did not need anything more in order to be seen as an impactful attempt to appeal to families.
Keep in mind that not every marketing method has to be "deemed" dynamic, which is especially true when you look at the work that authorities like JMR Graphics are responsible for. They are able to create trailer graphics for clients, each of them able to fit the message that said clients want to get across. However, there is more that has to be taken into effect than merely creation. You want to create visually pleasing designs without having them look as though they are too busy.
Trailer graphics, for the most part, understand that simplicity is what is required in order for the best images to come to the surface. Simplicity is where it's at with these designs and perhaps this is very idea that has been able to help Lego with his story. It goes without saying that this is one of the most renowned brands from the youth of many children. The fact that they have grown up and can share Legos with their children is sentimental and it helped this commercial that much more.
There was an article posted on the Drum which went into detail about a Lego commercial that aired for the sake of appealing to families. It was clear that the holidays were the focus and that there was added emphasis on the action to "bring fathers and sons together." Seeing as how Lego has always been more of a boy-centric brand, it's not hard to imagine why this approach was taken. From what I have seen, this measure was probably the best that could have been taken.
"Let's Build" was the name of the commercial was created by the Amsterdam-located We Are Pi. There was a strong emphasis on the idea of emotion, which probably goes without saying considering that this is more of a family commercial. Simply put, it showed a young boy playing with his father, the two of them engaged in the building of Lego blocks. It was effective for what it is and it did not need anything more in order to be seen as an impactful attempt to appeal to families.
Keep in mind that not every marketing method has to be "deemed" dynamic, which is especially true when you look at the work that authorities like JMR Graphics are responsible for. They are able to create trailer graphics for clients, each of them able to fit the message that said clients want to get across. However, there is more that has to be taken into effect than merely creation. You want to create visually pleasing designs without having them look as though they are too busy.
Trailer graphics, for the most part, understand that simplicity is what is required in order for the best images to come to the surface. Simplicity is where it's at with these designs and perhaps this is very idea that has been able to help Lego with his story. It goes without saying that this is one of the most renowned brands from the youth of many children. The fact that they have grown up and can share Legos with their children is sentimental and it helped this commercial that much more.
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Contact JMR Graphics today if you're searching for some additional information about purchasing graphic trailer wraps.. This article, Trailer Graphics & Ads During The Holidays is released under a creative commons attribution license.
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