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Selasa, 28 Januari 2014

Using Print Marketing Material In Advertising

By Eliza Mendoza


Marketing is known as the process of improving the image of a product or service and presenting a likable merchandise as a way of enhancing profitability. The usage of print marketing material is a popular strategy that marketers and business owners have been using for years as it known to be effective in presenting products and services to customers. Flyers, magazines, business cards, postcards, billboards and branded t-shirts are some of the tools used in this operation.

The purpose of this exercise is usually to raise awareness of certain products and services in the market hoping to reach out to the targeted consumers. Given that consumers need are different especially due to their distinctive tastes and preferences, business owners and entrepreneurs ought to implements ways in regards to approaching consumers on the services and products they offer.

The idea of constantly reminding people of a product or service that they already know of is just a means to ensure that other brands do not defeat them in the market share. Therefore, the details of merchandises from different brands are usually presented to consumers every now and then so as to enhance their competitiveness. These details entail prices, qualities and other updates on the merchandise.

Branded t-shirts are known to be very effective as they reach out to many consumers from all walks of life. The use of branded t-shirts is cheaper compared to other plans but gets the job done which is presenting messages of promoting the brand. In order to utilize this strategy, these t-shirts should be given out for free in promotional activities so as to achieve the operational goals.

On the other hand, flyers and billboards also come in handy especially since they are mostly place in driveways, residential locations and on some buildings. This increases the chances of consumer accessibility as they are positioned in places that are frequented by most customers. By doing so, people begin feeling the need to try out the presented product or service especially if the means of advertisement used is eye-catching.

Additionally, business cards, magazines, and postcards are other tools employed in reaching out to consumer which in this case is usually done on a personal level. In other words, consumers get to receive details of different merchandises from different brands and with the consistency in sending them they eventually get to try some of these products and services.

Normally, marketing is a strategy that entrepreneurs use to ensure that the needs of their customers are met in regards to their distinctive tastes and preferences. This is usually achieved by conducting interviewing and field work whereby consumers are engaged with the purpose of getting to know their concerns and suggestion on certain merchandises. This information is then incorporated in helping enhance the products for more satisfaction.

In the past few years, the use of print marketing material has evidently been among the most effective strategies in reaching out to the people regarding merchandises presented in market especially since it not as expensive as compared to other strategies. Promotions, advertisements, and other strategic plans are among the many structures that marketing entails.




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