If you own a retail business, you have to have customers. If that business includes a brick and mortar store, the customers have to be enticed inside. To get customers to the store a multiple pronged marketing approach is necessary. You will need promotional mailers, a great website, community outreach, and local media promotion. In addition, you must create compelling retail storefront signage. You can avoid the mistakes many make with their signs by following a few tested design tips.
Your signs must be visible to your customers. Before putting signs in the window or above your door, you need to look around and decide what location is most likely to maximize the sign's effectiveness. After determining that, you can go on to choose the size, design, and amount of copy it needs to have. It is critical that your signage be visible and legible.
Avoid cluttering the sign with graphics and copy. It is a big temptation for the inexperienced to fill every available space on a sign with graphics, logos, and copy. The problem with this is that the reader's eye can't decide where to go. When a potential customer glances at your sign, she will be confused. You can't expect the buying public to go the extra mile for you and try to decipher your sign. It just won't happen.
White space can be your best friend. If copy is cluttering your sign, customers will have trouble reading it. They will not stop long enough to figure out what it says. White space makes it easy for the eye to move through copy. White space should take up about forty percent of your sign. That may seem like too much, but designers say this is one way you can ensure your message comes across as concise, clear, and easy to read.
Fonts, typefaces, have to be chosen with care. A common mistake people make is to capitalize too many words on a sign. Their theory is that capital letters look bigger, bolder, and get more attention. These people are not considering the reader's eye. If all the letters are the exact same height, the eye has trouble reading them as words. Copy printed in upper case and lower case is what the human brain is used to seeing and what is most discernible to it.
Borders are effective, especially if you are trying to capture the attention of automobile traffic. Borders pull the reader's eye to your sign and then into the sign. Graphics, used carefully, can be effective in getting the attention of the public. Full color graphics are more effective than black and white or two color graphics.
Color combinations are important. There should be lots of contrast between the foreground and background colors. If you have a black background, the copy needs to be printed in a much lighter color, like yellow or white. The reverse is true. Dark backgrounds aren't always the best choice. Light copy printed on a dark background is harder to read than dark copy on a light background.
Advertising isn't cheap. You don't want to waste your money on ineffective signage. You can make your signs pop, without spending more money, by following these smart strategies.
Your signs must be visible to your customers. Before putting signs in the window or above your door, you need to look around and decide what location is most likely to maximize the sign's effectiveness. After determining that, you can go on to choose the size, design, and amount of copy it needs to have. It is critical that your signage be visible and legible.
Avoid cluttering the sign with graphics and copy. It is a big temptation for the inexperienced to fill every available space on a sign with graphics, logos, and copy. The problem with this is that the reader's eye can't decide where to go. When a potential customer glances at your sign, she will be confused. You can't expect the buying public to go the extra mile for you and try to decipher your sign. It just won't happen.
White space can be your best friend. If copy is cluttering your sign, customers will have trouble reading it. They will not stop long enough to figure out what it says. White space makes it easy for the eye to move through copy. White space should take up about forty percent of your sign. That may seem like too much, but designers say this is one way you can ensure your message comes across as concise, clear, and easy to read.
Fonts, typefaces, have to be chosen with care. A common mistake people make is to capitalize too many words on a sign. Their theory is that capital letters look bigger, bolder, and get more attention. These people are not considering the reader's eye. If all the letters are the exact same height, the eye has trouble reading them as words. Copy printed in upper case and lower case is what the human brain is used to seeing and what is most discernible to it.
Borders are effective, especially if you are trying to capture the attention of automobile traffic. Borders pull the reader's eye to your sign and then into the sign. Graphics, used carefully, can be effective in getting the attention of the public. Full color graphics are more effective than black and white or two color graphics.
Color combinations are important. There should be lots of contrast between the foreground and background colors. If you have a black background, the copy needs to be printed in a much lighter color, like yellow or white. The reverse is true. Dark backgrounds aren't always the best choice. Light copy printed on a dark background is harder to read than dark copy on a light background.
Advertising isn't cheap. You don't want to waste your money on ineffective signage. You can make your signs pop, without spending more money, by following these smart strategies.
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Find the best options in retail storefront signage for your budget by visiting our official website today. To know more about our neon signs, pole signs and electronic message signs, take a look at http://www.coastsigns.net .
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