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Minggu, 17 Agustus 2014

Steps For Integrating Social Media Into Your Marketing Plans

By Amory Lovins


Social media for personal use and social media for your business are two different worlds. If you are used to using these sites for your own personal satisfaction then you are ahead of the game in understanding, but you will still need the advice of this article to show you how you can best market your business through them.

Make consistent appearances on your social media site. Make sure that you write regularly, this will cause people to want to visit your page often so they can keep up to date with your posts. Make sure what you write about is relevant and factual. No ones wants to read random information, it should pertain to your business.

At the top right of the page your blog is on, place a "like box" for Facebook. This button makes it easy for readers to "like" your content on Facebook. When you put that button on your blog, they can like and follow you on Facebook without leaving your site to do so. You will increase your exposure if you make it easy for people to do.

Being a good listener is critical to success at social media marketing. Your customers and your followers want to feel as though they are being heard. When people comment on your posts or write to your social media profiles, always try to respond and let them know that you received the message and they were heard.

Get some exposure by organizing a competition on Facebook. You could select a winner randomly among your friends, post trivia questions or have a photo contest related to your products. Make sure you advertise your contest on your website and newsletter: the goal is to get more people to find you on Facebook.

Use the questions and answer feature of LinkedIn. LinkedIn's Q&A works like a large discussion forum: look up questions related to your products or industry and write useful answers to them. You could also post a link to one of your articles if you do not have time to write something.

Start a Yahoo! account for your company and visit Yahoo! Answers. This portion of the Yahoo website is a service that allows people to submit questions, which other users then answer. Provide useful answers to questions about your products, focusing on demonstrating your expertise rather than trying to sell. You can build your reputation as an expert with high quality answers in categories for which you have knowledge.

When you are working with social media you have to be patient. People need to trust you before they will buy from you. Stay calm and slowly gain the confidence of the consumers. You'll be surprised at how many people you do make a mark on by simply concentrating on one person's problems or ideas.

You may notice that commercial pages on social media sites often feature ads with visually striking and even altered pictures. These images often attract attention to the ad. Once a potential customer notices your ad, it is highly possible that they will check out your business and potentially buy your product.

Getting to know the keys of social marketing is important for your growing company. Social media allows you to get the online word's reaction to your product and services but it also is a powerful tool for future growth. The information laid out here is a wonderful way to get started.




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