In this article, we're going to look at what should be one of your highest priorities as a business owner, and that is building prospect and customer lists. And it's critical that you really 'get' this strategy and understand it's importance, so you can leverage each piece of content you write for maximum profit. As Jay Abraham says, it's all about getting the "Highest and Best Use" out of all of your assets.
For most websites, your main goal (or your 'Most Wanted Response') for every person who visits your site, should be just one thing - You've got to capture your visitor's name and email address. Of course, you'll need a least one opt-in form on your site for capturing your visitor's contact information, but if you don't have a way of building a list on your website, you're going to be wasting a lot of money and time sending traffic to your site, and then losing them again when they leave.
If you aren't following up with people and building a relationship with them, you'll make a lot less money that you could have in the weeks and months ahead. So when you've set up your lead capture mechanism, it's time for the next step. The plan here is to leverage your existing content and use it to create articles which you can use for mass content distribution. You should submit these articles to all of the top article directories, as well as other websites and blogs, for them to use as content.
That means as you get more content distributed, you'll get more traffic to your website. So your lead capture system will be working overtime building your list for you. And a bigger list means more money in the bank each time to run a promotion.
There are a number of services that help you to spin one article into hundreds or thousands of versions. These help you to get way more bang for your buck than by just posting one article at a time. By doing this, your articles can get picked up by hundreds or thousands of other websites and spread around as content all over the internet. You'll find you can start to be seen as a 'Guru' in your market quite quickly using this strategy.
If you can use each one of your articles hundreds of times like this, you'll be attracting lots of links from sites all over the world, which looks natural and will help you to rank better Google and other search engines.
Submitting your articles for distribution like this is one of the highest leverage things you can do for your website. The best thing is you can outsource the whole thing very inexpensively, so you can spend those hours doing more productive things while the article distribution gets done for you. But I'm guessing you haven't got the time to sit down and re-write content either. So it's much better to get it done by somebody else for a few dollars an hour, while you focus on the important stuff like running and growing your business.
The easiest way to outsource your writing is to go to somewhere like Elance. I've found some very good writers there over the years - of course you'll probably go through a few until you find somebody who suits your style. But all in all, Elance is a very good resource. Give it a try and see how much time you can save.
For most websites, your main goal (or your 'Most Wanted Response') for every person who visits your site, should be just one thing - You've got to capture your visitor's name and email address. Of course, you'll need a least one opt-in form on your site for capturing your visitor's contact information, but if you don't have a way of building a list on your website, you're going to be wasting a lot of money and time sending traffic to your site, and then losing them again when they leave.
If you aren't following up with people and building a relationship with them, you'll make a lot less money that you could have in the weeks and months ahead. So when you've set up your lead capture mechanism, it's time for the next step. The plan here is to leverage your existing content and use it to create articles which you can use for mass content distribution. You should submit these articles to all of the top article directories, as well as other websites and blogs, for them to use as content.
That means as you get more content distributed, you'll get more traffic to your website. So your lead capture system will be working overtime building your list for you. And a bigger list means more money in the bank each time to run a promotion.
There are a number of services that help you to spin one article into hundreds or thousands of versions. These help you to get way more bang for your buck than by just posting one article at a time. By doing this, your articles can get picked up by hundreds or thousands of other websites and spread around as content all over the internet. You'll find you can start to be seen as a 'Guru' in your market quite quickly using this strategy.
If you can use each one of your articles hundreds of times like this, you'll be attracting lots of links from sites all over the world, which looks natural and will help you to rank better Google and other search engines.
Submitting your articles for distribution like this is one of the highest leverage things you can do for your website. The best thing is you can outsource the whole thing very inexpensively, so you can spend those hours doing more productive things while the article distribution gets done for you. But I'm guessing you haven't got the time to sit down and re-write content either. So it's much better to get it done by somebody else for a few dollars an hour, while you focus on the important stuff like running and growing your business.
The easiest way to outsource your writing is to go to somewhere like Elance. I've found some very good writers there over the years - of course you'll probably go through a few until you find somebody who suits your style. But all in all, Elance is a very good resource. Give it a try and see how much time you can save.
About the Author:
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