The analytics company Adomic recently released its top ten list of mobile advertisers for the second quarter of the year. While in the list you will find the usual big techie suspects like Microsoft and Comcast, you will also find the big companies in other industries, including Progressive Insurance, mobile providers AT&T and Verizon, Capital One, LowerMyBills, Toyota and TransUnion.
Progressive Insurance has shot up the rankings to number one in Q2, which means they are going to continually grow as time goes on. They are seeing results and this is why they are putting more and more money into these campaigns.
While there are no quick explanations in the disparity of the rankings it is expected that the gap will close quickly as more and more people are spending more time on their mobile phones than on the computer to access the Internet.
If you're a company with a huge advertising budget, it would really pay if you spend some of your advertising budget in mobile advertising. Find a web developer who can create a great mobile ad so you can attract new customers.
The breaking news from Adomic (a mobile analytics company) released as the mobile advertising report for the 2nd quarter, shows that the top mobile advertiser in the US was Progressive insurance. The report goes in to a lot of detail on various data and usage breakdowns that are part of the industry, as well as listing the top mobile advertisers.
From the top one thousand mobile advertisers, the majority of campaigns are bought programmatically versus desktop. In terms of percentage points, it comes out at forty percent to thirty seven percent, respectively. It is very likely that the next report will show more creativity from the advertisers, and the spending budgets will make a dramatic shift, as the technology changes. Overall, there is still a major slump in the adoption of mobile ad campaigns.
Progressive Insurance has shot up the rankings to number one in Q2, which means they are going to continually grow as time goes on. They are seeing results and this is why they are putting more and more money into these campaigns.
While there are no quick explanations in the disparity of the rankings it is expected that the gap will close quickly as more and more people are spending more time on their mobile phones than on the computer to access the Internet.
If you're a company with a huge advertising budget, it would really pay if you spend some of your advertising budget in mobile advertising. Find a web developer who can create a great mobile ad so you can attract new customers.
The breaking news from Adomic (a mobile analytics company) released as the mobile advertising report for the 2nd quarter, shows that the top mobile advertiser in the US was Progressive insurance. The report goes in to a lot of detail on various data and usage breakdowns that are part of the industry, as well as listing the top mobile advertisers.
From the top one thousand mobile advertisers, the majority of campaigns are bought programmatically versus desktop. In terms of percentage points, it comes out at forty percent to thirty seven percent, respectively. It is very likely that the next report will show more creativity from the advertisers, and the spending budgets will make a dramatic shift, as the technology changes. Overall, there is still a major slump in the adoption of mobile ad campaigns.
About the Author:
Inbox Blueprint 2.0 Bonus is a news review site that reveals the truths & myths by providing a Inbox Blueprint 2.0 Review.
Tidak ada komentar:
Posting Komentar