Is your company planning on exhibiting at a trade show in the near future? If so, you should know that there are numerous benefits of doing so. Not only will this allow you to create awareness for your brand, but it can go a long way in terms of obtaining leads. Robert Jain can tell you, though, that this endeavor can be quite costly, which is why it's important to know how to maintain finances. With the following do's and don'ts in mind, you will be able to do exactly that.
DO consider all details at the onset. After all, you won't be able to create a booth unless you have a vision. This will include all details related to said booth and its location. Understand how much floor space you'll need so that your booth can be created. Make note of how many hours said booth will be in activity for. The more information you have at your disposal - and names along the lines of Bob Jain will agree - the more money you stand the chance of saving.
DON'T assume that a big booth is necessarily a better booth. As a matter of fact, it's more important to catch the attention of attendees, which is done through more than just size. Your booth should be designed with the right colors. They should be on-brand, of course, but striking enough so that said booth stands out. There are other ways to make your presence more unique, and the fact that they can save you money can't be overlooked.
DO implement social media as early as possible. Another early service that should be considered is social media. Platforms such as Facebook and Twitter are ideal for reaching out to people, especially when you consider the millions of people that use networking platforms on a routine basis. You can also use these to provide information related to your booth, such as where it's located in a specific venue. This is just one of the ways that networking comes in handy. Needless to say, it's also one of the more cost-effective measures that can be taken advantage of.
DON'T forget to save trade show materials once the event is done. You may think that said materials should be discarded after the show, but this couldn't be any further from the truth. What if you plan on exhibiting at future trade shows? If this is the case, you can keep these materials in storage so that, when the time comes, they can be brought out again. For those that are looking to save money at shows, save anything that can be used again.
DO consider all details at the onset. After all, you won't be able to create a booth unless you have a vision. This will include all details related to said booth and its location. Understand how much floor space you'll need so that your booth can be created. Make note of how many hours said booth will be in activity for. The more information you have at your disposal - and names along the lines of Bob Jain will agree - the more money you stand the chance of saving.
DON'T assume that a big booth is necessarily a better booth. As a matter of fact, it's more important to catch the attention of attendees, which is done through more than just size. Your booth should be designed with the right colors. They should be on-brand, of course, but striking enough so that said booth stands out. There are other ways to make your presence more unique, and the fact that they can save you money can't be overlooked.
DO implement social media as early as possible. Another early service that should be considered is social media. Platforms such as Facebook and Twitter are ideal for reaching out to people, especially when you consider the millions of people that use networking platforms on a routine basis. You can also use these to provide information related to your booth, such as where it's located in a specific venue. This is just one of the ways that networking comes in handy. Needless to say, it's also one of the more cost-effective measures that can be taken advantage of.
DON'T forget to save trade show materials once the event is done. You may think that said materials should be discarded after the show, but this couldn't be any further from the truth. What if you plan on exhibiting at future trade shows? If this is the case, you can keep these materials in storage so that, when the time comes, they can be brought out again. For those that are looking to save money at shows, save anything that can be used again.
About the Author:
Please consult Bobby Jain for more financial assistance.. Free reprint available from: Robert Jain: The Financial Do's And Don'ts Of Trade Shows.
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