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Senin, 27 Juli 2015

How signs and images improve a customer's shopping experience

By Michael Zhang


Regardless of how good the product or service, brands will stay unseen without the correct signage, therefore , it's critical to let the public know where their business is and what they offer. This is particularly true for brands that choose to trade inside massive department shops such as John Lewis, for whom E-Handsome advertising has recently supplied with several light box for illuminated graphics and signs in Oxford Street and New York.

Signage is not only vital in identifying a brand for existing shoppers, but is furthermore used to attract new customers. With the proper blend of signage and graphics, brands may be able to market their products toward purchasers of competing brands and convert them into customers of their own, which is crucial in a dept store that accommodates many high end outlets all selling a similar product.

As well as aiding in brand identification, sign and graphics are also used to help buyers navigate their way through each dept and finally to the point of sale. If signage is confusing or unclear, the consumer will have a poor experience and will likely become frustrated and not return; illuminated graphics and indications are bold, eye-catching and the ideal navigation tool.

There are a range of paths to display poster and trademark light boxes, a preferred system selected by John Lewis when redesigning their Premium Beauty dep..

A well recognised producer of display light boxes and other high quality promotional and promotional products managed a new light box campaign for MINI. The light box, fixed with backlit PVC banner print, was installed in the Derby BMW Mini showroom.

Incorporating signage into a trellis framework permits shoppers to see through to other departments while being able to easily distinguish individual brands-by adopting this method John Lewis has managed to improve their customers' overall journey and experience in their stores.




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