Growth is, without question, a crucial component of any business. It's easy to see that they have to branch out and one of the best ways to do this is through partnerships. Not only is this useful but any Internet marketing firm can tell you that such a method has provided a number of examples in recent memory. For those who are curious about what these partnerships were all about, these talking points should be able to draw attention to the idea.
As a frequent Tumblr user myself, the microblogging site's purchase by Yahoo immediately springs to mind. The purchase in question was conducted in May of last year, the purchase in question costing a total of $1.1 billion on the part of Yahoo. Nonetheless, it was a strong purchase that, in my view, helped to show the world what the value of Tumblr truly was. It also allowed Yahoo to secure more of a stake in the social media realm, which has become popular, to put it simply.
Back in February of this year, WhatsApp was purchased by Facebook. For those who many not be familiar with WhatsApp or its functionality, all you have to know is that it serves as an instant messaging platform with the Internet being used as its facilitator of sorts. It was during this month, however, that Facebook announced its purchase of WhatsApp for a staggering sum of $19 billion. I believe that very few can overlook the importance of this acquisition on the part of Facebook.
In terms of expanding its amount of interactive content, the purchase of Mojang by Microsoft is another point that firms such as fishbat shouldn't overlook. The reason for this is because Mojang, for those not in the know, is the independent game developer behind the success of "Minecraft." That this means, in essence, is that Microsoft currently owns arguably the most popular independent video game in the world. This purchase made in September is a strong boost for Microsoft's catalog of content, as any Internet marketing firm will be able to attest to.
In terms of social media and business alike, these events are just a few to bring into discussion. No business is going to succeed if it does not change or improve with the times, which is what these types of stories have been able to illustrate. No one can deny the fact that partnerships can take place and acquisitions can be made by bigger entities. When these are done, though, I believe that it speaks volumes about the undeniable power associated with social media.
As a frequent Tumblr user myself, the microblogging site's purchase by Yahoo immediately springs to mind. The purchase in question was conducted in May of last year, the purchase in question costing a total of $1.1 billion on the part of Yahoo. Nonetheless, it was a strong purchase that, in my view, helped to show the world what the value of Tumblr truly was. It also allowed Yahoo to secure more of a stake in the social media realm, which has become popular, to put it simply.
Back in February of this year, WhatsApp was purchased by Facebook. For those who many not be familiar with WhatsApp or its functionality, all you have to know is that it serves as an instant messaging platform with the Internet being used as its facilitator of sorts. It was during this month, however, that Facebook announced its purchase of WhatsApp for a staggering sum of $19 billion. I believe that very few can overlook the importance of this acquisition on the part of Facebook.
In terms of expanding its amount of interactive content, the purchase of Mojang by Microsoft is another point that firms such as fishbat shouldn't overlook. The reason for this is because Mojang, for those not in the know, is the independent game developer behind the success of "Minecraft." That this means, in essence, is that Microsoft currently owns arguably the most popular independent video game in the world. This purchase made in September is a strong boost for Microsoft's catalog of content, as any Internet marketing firm will be able to attest to.
In terms of social media and business alike, these events are just a few to bring into discussion. No business is going to succeed if it does not change or improve with the times, which is what these types of stories have been able to illustrate. No one can deny the fact that partnerships can take place and acquisitions can be made by bigger entities. When these are done, though, I believe that it speaks volumes about the undeniable power associated with social media.
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