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Rabu, 21 Mei 2014

The Baltimore Orioles: How They Tie Into Truck Wraps & Advertising

By Robert Sutter


Sometimes tourists have to be drawn into certain areas by the best attractions in the world. Amusements parks are a great example of this; they can provide enjoyment for just about anyone, so the ability to go to parks like these does not require much in the way of convincing. However, what about being drawn in with the idea of baseball? This is where the Baltimore Orioles can come into play and experts in truck wraps will be able to tell you why this is the case.

CBS DC posted an article in regards to a billboard that was placed along I-295 in Maryland, just before the Washington D.C. border. What the billboard in question shows are a group of three players from the Baltimore Orioles baseball team: Adam Jones, Chris Davis and Manny Machado. While the billboard itself may be able to grab attention, you may be curious about what the purpose of it is. To put it simply, it was designed and set up in order to get people to buy tickets.

To explain this matter in detail, it was reported that the billboard would have a phone number that people could call for the purpose of buying tickets. One of the reasons why this is crucial is because the billboard itself was located around 6.5 miles or so outside of Nationals Park. For those who aren't baseball fans, this arena has been known as the "home" of the Washington Naturals. It's because of this that a feud of sorts can spark, which is common when talking about sports in general.

With favoritism towards sports teams aside, though, this kind of ad placement is a movement that can call for the support of authorities such as JMR Graphics. Strategy is crucial when it comes to advertising with any materials, ranging from billboards to truck wraps. Placement is especially important and the fact that this particular billboard was positioned in what many sports fans would call enemy territory is very creative. It's a move that will, undoubtedly, draw in publicity. After all, this is the goal of advertising in general.

The amount of devotion that sports teams have to certain teams is hard to deny and it's easy to see that the same can very well be said for baseball. For this reason alone, I can undoubtedly see why a billboard focusing on opposing team members can draw negativity from baseball fans. However, with this point aside, it's hard to deny that the way the billboard was placed was an ingenious one. Its proximity, in relation to Nationals Park, can only help matters that much more.




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