Having a good small business plan will ensure that your journey to success is much smoother. All successful business owners know that having an organized, well thought plan is essential to see the results they expect. Even if the business plan doesn't give the results that you would have thought in the beginning, you can tweak and change different areas of your process to perfect it.
I thought I would go through a step by step guide to what you need for an effective small business plan. Many people try and start a business without any true expectations for the future other then 'oh this is going to work'. You have to know exactly what "should" happen so that the surprises are less. In most cases surprises in business aren't positive.
Another key benefit of a well written business plan is that it becomes a permanent reference point for you to view as needed and will assist you in maintaining your focus for the life of your business.
I am writing this guide in small sections to allow you to follow the plan in your own time. This article will demonstrate the complete overview of what you will need to consider when writing your small business plan.
So what are your opening expenses? Here are some questions you need to answer to find out your estimated dollar amount:How much money does your product or service cost you?,How much money will you charge for your service/product?,How much money do you require to live for two years with no profit coming in from your business (safety precaution)?,How much will it cost for your employees for 2 years?,What are your legal fees?,What are your CPA fees?,How much will getting a physical location cost you (if needed)?
Promotional: here you should plan to demonstrate how you intend to get your products and services to the marketplace, how you are to proceed with advertising media, where you plan to retail your products and services and also note any restrictions that may apply to certain products or services.Operational: This is where you should identify the time constraints that may apply (production time, supplier lead time etc), delivery timescale's to your customers, supplier conformance, shipping options and the limits that will apply.
Financial: This is a key section and should clearly demonstrate your total costing's, direct expenses, projected stock holding (if applicable), accounting methods, sales tables and your sales targets and company budget controls.Timetable: When writing your business plan, you will need to focus on 'forward planning'. This will encompass you projecting a timetable of development .where do you see your company in 5 years for example.
Once you have all these areas done, you have to know how you are going to promote your business and keep the business coming in. This seems to be the biggest problem most business owners have. You know everything there is to know about your products/services, but you know nothing about marketing. That's expected too. Marketing is an expertise in itself. If you've read much of my blog, you know how I preach about smart marketing. Smart marketing is all about spending your hard earned dollar and getting more then you spent in return. In other words, big return on investment (ROI). Every market will be different and different marketing tactics will work in each of them. You have a huge list of options too. Newspapers, Yellow Pages, Radio, Television Ads,Fliers, postcards, promotion coupons,Referral programs,Internet marketing,Email marketing,Holding seminars and special events,Business to business referral programs
These are just to name a few of the options you have. You can never go wrong working with other local businesses. It's beneficial for both businesses and can be something that explodes your business quickly. It should definitely be part of every small business plan. No matter which direction you take your marketing in, remember to always be able to track your marketing method. You always want to know how effective each method is for your business. Don't spray and pray! In other words, don't just buy what that marketing salesman is selling you if they can't show you how many customers you are getting in return.
I thought I would go through a step by step guide to what you need for an effective small business plan. Many people try and start a business without any true expectations for the future other then 'oh this is going to work'. You have to know exactly what "should" happen so that the surprises are less. In most cases surprises in business aren't positive.
Another key benefit of a well written business plan is that it becomes a permanent reference point for you to view as needed and will assist you in maintaining your focus for the life of your business.
I am writing this guide in small sections to allow you to follow the plan in your own time. This article will demonstrate the complete overview of what you will need to consider when writing your small business plan.
So what are your opening expenses? Here are some questions you need to answer to find out your estimated dollar amount:How much money does your product or service cost you?,How much money will you charge for your service/product?,How much money do you require to live for two years with no profit coming in from your business (safety precaution)?,How much will it cost for your employees for 2 years?,What are your legal fees?,What are your CPA fees?,How much will getting a physical location cost you (if needed)?
Promotional: here you should plan to demonstrate how you intend to get your products and services to the marketplace, how you are to proceed with advertising media, where you plan to retail your products and services and also note any restrictions that may apply to certain products or services.Operational: This is where you should identify the time constraints that may apply (production time, supplier lead time etc), delivery timescale's to your customers, supplier conformance, shipping options and the limits that will apply.
Financial: This is a key section and should clearly demonstrate your total costing's, direct expenses, projected stock holding (if applicable), accounting methods, sales tables and your sales targets and company budget controls.Timetable: When writing your business plan, you will need to focus on 'forward planning'. This will encompass you projecting a timetable of development .where do you see your company in 5 years for example.
Once you have all these areas done, you have to know how you are going to promote your business and keep the business coming in. This seems to be the biggest problem most business owners have. You know everything there is to know about your products/services, but you know nothing about marketing. That's expected too. Marketing is an expertise in itself. If you've read much of my blog, you know how I preach about smart marketing. Smart marketing is all about spending your hard earned dollar and getting more then you spent in return. In other words, big return on investment (ROI). Every market will be different and different marketing tactics will work in each of them. You have a huge list of options too. Newspapers, Yellow Pages, Radio, Television Ads,Fliers, postcards, promotion coupons,Referral programs,Internet marketing,Email marketing,Holding seminars and special events,Business to business referral programs
These are just to name a few of the options you have. You can never go wrong working with other local businesses. It's beneficial for both businesses and can be something that explodes your business quickly. It should definitely be part of every small business plan. No matter which direction you take your marketing in, remember to always be able to track your marketing method. You always want to know how effective each method is for your business. Don't spray and pray! In other words, don't just buy what that marketing salesman is selling you if they can't show you how many customers you are getting in return.
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