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Rabu, 22 Mei 2019

Pricing Stickers: Making The Right Choice For Your Products

By Scott Walker


If you are running a retail store then you need to set the right prices for the products. Moreover, you should ensure that the prices are well positioned. As you do this, you need to have tags that are visible. This way, you avoid a situation where customers struggle to read the cost of the commodity. On this premise, I find it wise to walk you through the aspects to consider when settling for the right pricing stickers.

There are different types of tags and one of the common ones is the barcode. The printing of the bar code cab be done internally or externally. If you have the right printing equipment then you can have them printed locally but if you do not have the right printing equipment or skills then you need to outsource these services.

Adhesive tags can also be used. These are a type of tags which are stuck on products using adhesive. A figure indicating the price of an item is printed on these type of tags. Adhesive tags are cheap, and this is the reason why they are considered effective. The fact that they are easy to use makes them be used by a lot of people. This kind of tags is mostly printed locally.

Additionally, you are tasked with checking out the cost implications. This is because there are entities that will charge more for the tags compared to others. If you are not cautious then you may end up overspending. Having said this, you are advised to get a quotation from the sellers. This way you get to have a chance to compare and contrast the prices. Moreover, you should consider getting a discount especially when you are buying the tags in bulk.

You also need to make sure that you evaluate the item that you are going to price. You should use a tag that will not destroy the product. For instance, you cannot use an adhesive on a food item that has not been packaged. So you need to find a tag that will be suitable.

Some tags are affected by high temperatures, while others are affected by moisture. Therefore, choose a tag which will not be affected by the environment where the product is priced will be put. For example, a tag made of nylon cannot withstand moisture so such tags should be put on products which will be exposed to moisture. Printed tags also fade when they are exposed to high temperatures. It is, therefore, it is not advisable to use these tag on foods exposed to high temperatures such as cooked food.

Since you are going to place the tags on the store then you need to check the clarity. This is because there are price tags that are more visible compared to others. Here, you should assess the font used and the size of the sticker. Here, you get to make it easy for the customers to compare and contrast various products. Additionally, you ensure that they buy the product.

Pricing is important. You need to make sure that there is a clear label that indicates the cost of the product. Having price tags is very important because it not only assists your customers but it also assists with the competitive pricing effect. Customers are able to compare prices and choose what they want. There are different types of labels and you need to make sure that you choose the best using the discussed considerations.




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