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Kamis, 15 Oktober 2015

Benefits Of Using Custom Printed Pocket Folders

By Sharon Weeks


When presenting marketing and promotional materials to a client, it is best to hold and organize them using folding covers. These have several uses such as to package standard promotional materials as information packet or press kit or to introduce a new service or product.

You might also consider using those with prints. One of the things that you should do first is figure out the quantity of promotional materials you have been giving to your customers. Custom printed pocket folders frequently are very useful whenever there is a need to organize all the pieces including some promotional or just sheets of papers. Customers will truly appreciate you if you have something where they could keep the loose brochures, booklets, papers and cards.

If you want to show off your wares or services at trade shows, using folding covers can help make your marketing presentation exceptional. People who are interested in your product, services or organization can be handed a package where you have already organized all your significant information.

Marketing materials just like stickers, business cards, brochures, paraphernalia, notepads or flyers may be inserted inside the pockets. This certainly is vital especially in the event of trade shows. This is due to the fact that potential customers will be handed with a lot of items the entire show. This means the customers will tend to mix everything up especially those that are loose.

It cannot be denied that some business need to contact the media regularly. They can organize their public relations and marketing materials by using folding covers. They can package their press releases with any other important information about their organization or business and make it easier for the press contact to find the information they are looking for. Folding covers can definitely make the work of the press easier. It will be beneficial for the business because of the press coverage it can get.

After the sale, one of the best ways for businesses to focus on customer service is through folding covers. These can be used to organize warranty information or an instruction manual especially if they are selling a product. Follow up information about a service such as pest control is another example. A booklet on the importance of pest control and promotional materials about the services and why these services are beneficial may be provided.

A number of companies tend to choose plain looking or generic folding covers. This is due to their belief that the vital information can be found inside anyway. Still, such in itself may be a vital marketing material piece. It would be best for the cover to be good looking.

This can be done by choosing a sharp design that includes the logo of their organization or company. Business are free to reinforce and print marketing information or messages on the back of these folding covers or on the flaps. They just have to make sure that it does not look too messy. There is no reason for them not to use the space to their benefit.




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