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Jumat, 24 April 2015

Crowdfunding For Women And Why Its Important

By Alta Alexander


Men and women alike often have great ideas for a product or service. Crowdfunding for women websites now offer women the ability to support one another through establishing various campaigns oriented toward funding a product or service. Generally, these small business applications, products and services sit on shelves and never see the light of day. So, while men often succeed through more traditional channels, women now have a chance at establishing a business, product or service without discrimination or degradation from businesses who only support men in these areas.

Also, as the entire process is rather new, it is important to understand how the process works. Generally, one can post different types of projects asking for financial support. Some projects which already exist are related to business, entertainment, financial investments and others. One of the most popular is that of Pine Alley.

Many of these women oriented sites have now seen twice the success as others in the industry. While others have seen success, one of the most successful related to women in business is that of Pine Alley. Most likely because it is one of a kind in its funding, development and deployment of products and services established by and for women but in which men can also provide funding.

While men are allowed to contribute, these sites only accept campaigns established by women. In addition, while men can and often do provide funding, the main focus continues to be in relation supporting other women. Still, as all donations are appreciated the women behind these projects appreciate all the support regardless of gender.

Whether a dedicated site or one which allows posting and funding by all genders, most offer a clear plan. A plan generally includes step by step instructions from start up through completion of a campaign. A campaign is considered complete once it has been funded and the product or service has been made readily available to the public.

As these sites also benefit financially, most are happy to share information. A number offer tips and tricks on how to raise money by using the best tools available. These tools generally assist in set-up, management and completion. One important aspect of any campaign or project is that the individual have a great deal of knowledge related to the product or service to be funded.

If not, the project may never make it past the initial start-up phase. When this is the case, those having donated funds generally expect to have monies refunded. That is, unless there is an upfront agreement which states the individual forfeits such funding even if the project is canceled over time.

Other opportunities for obtaining funding include applying to shows like Shark Tank, or going through traditional banks, credit unions or financial firms to obtain the monies needed for a start-up. While this is the case, not all have the credit or skills necessary to obtain these type funds. As such, crowdfunding has found an online presence which can help others obtain, fund and support various projects.




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