In the business world of sales and marketing it is essential to know the demographics of those who are most likely to be interested in certain kinds of products. Behavioral segmentation is one useful strategy to determine this. Devising an advertising plan based on this information would render it considerably more effective than advertising to the entire population. For example, if marketing a new denture adhesive, the company would want to appeal to people under forty. Few people in that age group would have a need for denture adhesive regardless of the quality or excellent price.
This is a most useful concept. The advertising people that are promoting baby food, for one example, will not reap great benefits from marketing to people who reside in senior citizen housing. Rather, they would find success in aiming their commercials on television to young parents. Grandparents may be a corollary audience.
One basic marketing concept works on the presumption that people have needs and they must inform the correct group of people that they can fill their needs. Just as a dating service would not match an outdoors enthusiast with someone who collected fragile antiques. They may not be mutually exclusive hobbies, but, they are more likely to be than not.
There is a basic marketing concept that is based on people having needs and manufacturers fulfilling those needs. It can be likened to a dating service that matches people to each other based on what each individual is looking for. One example is school children who need supplies such as paper, books and pens. Through behavioral segmentation they would be placed in a demographic group within certain age parameters. School supplies would be marketed to parents of young children because they control the money used to purchase those supplies. They would further be aiming the advertising at female parents since they are more likely to take the kids shopping.
Advertising is comparatively easy when selling a product such as groceries. There is no segment of the population that does not need to eat. Of course, you would not market fine wine to the under eighteen segment or baby food to males between the ages of twenty and forty. It is very easy to market and sell bread and milk. Of course, the segmentation would lead advertisers to reach out to the higher income versus the moderate income.
The easiest situation for an advertiser is to supply a product when it is something people already want. It is a fact that they will have to purchase one of whatever the necessary product is. It is just a matter of promoting the specific product and making it sound more appealing than the version offered by a competitor.
When consumers of any age demand a product the manufacturers are happy to supply it. It is far easier and less expensive to direct them to where to purchase an item. It is far more difficult to create a demand for a product.
Behavioral Segmentation is particularly important when trying to create interest in a new product. If it is something never seen before, they must explain to the public why they need it. This is often done by showing how it will improve the life of the consumer who buys it. When a new video game comes out, the advertisers must make it look incredibly exciting. They often appeal to the teen group by insinuating that those who own it are especially cool. The teen then convinces a parent that it is a product he or she absolutely needs. Thus, the person with the buying power is urged to buy it by that teen.
This is a most useful concept. The advertising people that are promoting baby food, for one example, will not reap great benefits from marketing to people who reside in senior citizen housing. Rather, they would find success in aiming their commercials on television to young parents. Grandparents may be a corollary audience.
One basic marketing concept works on the presumption that people have needs and they must inform the correct group of people that they can fill their needs. Just as a dating service would not match an outdoors enthusiast with someone who collected fragile antiques. They may not be mutually exclusive hobbies, but, they are more likely to be than not.
There is a basic marketing concept that is based on people having needs and manufacturers fulfilling those needs. It can be likened to a dating service that matches people to each other based on what each individual is looking for. One example is school children who need supplies such as paper, books and pens. Through behavioral segmentation they would be placed in a demographic group within certain age parameters. School supplies would be marketed to parents of young children because they control the money used to purchase those supplies. They would further be aiming the advertising at female parents since they are more likely to take the kids shopping.
Advertising is comparatively easy when selling a product such as groceries. There is no segment of the population that does not need to eat. Of course, you would not market fine wine to the under eighteen segment or baby food to males between the ages of twenty and forty. It is very easy to market and sell bread and milk. Of course, the segmentation would lead advertisers to reach out to the higher income versus the moderate income.
The easiest situation for an advertiser is to supply a product when it is something people already want. It is a fact that they will have to purchase one of whatever the necessary product is. It is just a matter of promoting the specific product and making it sound more appealing than the version offered by a competitor.
When consumers of any age demand a product the manufacturers are happy to supply it. It is far easier and less expensive to direct them to where to purchase an item. It is far more difficult to create a demand for a product.
Behavioral Segmentation is particularly important when trying to create interest in a new product. If it is something never seen before, they must explain to the public why they need it. This is often done by showing how it will improve the life of the consumer who buys it. When a new video game comes out, the advertisers must make it look incredibly exciting. They often appeal to the teen group by insinuating that those who own it are especially cool. The teen then convinces a parent that it is a product he or she absolutely needs. Thus, the person with the buying power is urged to buy it by that teen.
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